Taking ideas & technology to the global digital health marketplace
Event Details
A Customer discovery & Market access workshop
The workshop aims to bring together 50 innovative SMEs, experts and leaders from CPI and its ecosystem, that are active in the development of Digital and Internet of Things (IoT) products and services within and beyond the health sector, to understand the opportunities in the digital health market, and co-create product, access and commercial strategies.
The workshop will be led by Cambridge Wireless who is the leading international community for companies involved in the research, development and application of wireless and mobile, internet, semiconductor and software technologies.
With an active community of over 1000 technology companies ranging from major network operators and device manufacturers to innovative start-ups and universities, Cambridge Wireless stimulates debate and collaboration, harnesses and shares knowledge, and helps to build connections between academia and industry.
Day 1 Agenda
Timing | Topics | Led by: |
09.00 – 09.20 | Opening Keynote | CPI Lead |
09.20 – 10.00 | Technology exemplars across healthcare Q&A | David Roberts, CW |
10.00 – 10.30 | A bird’s eye view of key trends & decision-making on digital health in the post-pandemic world Q&A | Samir Khan, LI |
10.30 – 11.00 | Coffee Break & Networking | |
11.00 – 11.30 | Understanding healthcare user journey, pathway needs and customer expectations Introduction to the Value Proposition Canvas | Samir Khan, LI |
11.30 – 12.30 | GROUP ACTIVITY#1: Attendees split into 8 teams with unique health challenges. Each team brainstorms the User-Payer jobs, pains and gains to discover their product use case and benefits using the Value Proposition Canvas | |
12.30 – 13.30 | Lunch break & Networking | |
13.30 – 14.10 | What makes a solution meaningful & impactful? Seeing the challenge from a wider system lens and evidence – health, socio-economic & environmental determinants Introduction to the Business Canvas for taking a product to the healthcare market Q&A | Samir Khan, LI |
14.10 – 15.30 | GROUP ACTIVITY#2: Each team brainstorms the desirability and feasibility of their ideas using the Business Canvas | David & Samir |
15.30 – 15.50 | Coffee Break | |
15.50 – 16.20 | Top Tips on Customer engagement – key considerations of evidence, the when and how of engaging healthcare payers Introduction to hands-on market research strategy | Samir Khan, LI |
16.20 – 17.00 | GROUP ACTIVITY#2: Teams continue working on their Business Canvas & validate assumptions Open discussion & feedback | David & Samir |
17.00 – 17.20 | Closing remarks & Brief overview of Day#2 agenda | David & Samir |
Day 2 Agenda
Timing | Topics | Led by: |
09.00 – 09.30 | Opening Keynote & Recap of Day#1 | CPI Lead |
09.30 – 10.00 | Scaling innovation within and beyond the NHS – challenges from a payer-provider perspective What can we learn from exemplars within the NHS and 1 – 2 overseas healthcare systems? | Samir Khan, LI |
10.00 – 12.00 | GROUP ACTIVITY#3: Teams challenged to develop a short 5min customer/investor pitch of their idea based on the Business Canvas from Day#1 | David & Samir |