Taking ideas & technology to the global digital health marketplace

Event Details

Start Date
Thu, 22 Jun 2023 09:00
End Date
Fri, 23 Jun 2023 12:30
CPI, The Coxon Building, John Walker Road, Sedgefield, TS21 3FE
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A Customer discovery & Market access workshop

The workshop aims to bring together 50 innovative SMEs, experts and leaders from CPI and its ecosystem, that are active in the development of Digital and Internet of Things (IoT) products and services within and beyond the health sector, to understand the opportunities in the digital health market, and co-create product, access and commercial strategies.

The workshop will be led by Cambridge Wireless who is the leading international community for companies involved in the research, development and application of wireless and mobile, internet, semiconductor and software technologies.

With an active community of over 1000 technology companies ranging from major network operators and device manufacturers to innovative start-ups and universities, Cambridge Wireless stimulates debate and collaboration, harnesses and shares knowledge, and helps to build connections between academia and industry.

Day 1 Agenda



Led by:

09.00 – 09.20

Opening Keynote

CPI Lead

09.20 – 10.00

Technology exemplars across healthcare


David Roberts, CW

10.00 – 10.30

A bird’s eye view of key trends & decision-making on digital health in the post-pandemic world


Samir Khan, LI

10.30 – 11.00

Coffee Break & Networking

11.00 – 11.30

Understanding healthcare user journey, pathway needs and customer expectations 

Introduction to the Value Proposition Canvas 

Samir Khan, LI

11.30 – 12.30

GROUP ACTIVITY#1: Attendees split into 8 teams with unique health challenges. Each team brainstorms the User-Payer jobs, pains and gains to discover their product use case and benefits using the Value Proposition Canvas 

12.30 – 13.30

Lunch break & Networking

13.30 – 14.10

What makes a solution meaningful & impactful?

Seeing the challenge from a wider system lens and evidence – health, socio-economic & environmental determinants

Introduction to the Business Canvas for taking a product to the healthcare market


Samir Khan, LI

14.10 – 15.30

GROUP ACTIVITY#2: Each team brainstorms the desirability and feasibility of their ideas using the Business Canvas

David & Samir

15.30 – 15.50

Coffee Break

15.50 – 16.20

Top Tips on Customer engagement – key considerations of evidence, the when and how of engaging healthcare payers

Introduction to hands-on market research strategy 

Samir Khan, LI

16.20 – 17.00

GROUP ACTIVITY#2: Teams continue working on their Business Canvas & validate assumptions 

Open discussion & feedback

David & Samir

17.00 – 17.20

Closing remarks & Brief overview of Day#2 agenda

David & Samir


Day 2 Agenda



Led by:

09.00 – 09.30

Opening Keynote & Recap of Day#1

CPI Lead

09.30 – 10.00

Scaling innovation within and beyond the NHS – challenges from a payer-provider perspective

What can we learn from exemplars within the NHS and 1 – 2 overseas healthcare systems?

Samir Khan, LI

10.00 – 12.00

GROUP ACTIVITY#3: Teams challenged to develop a short 5min customer/​investor pitch of their idea based on the Business Canvas from Day#1

David & Samir

CPI is your innovation partner to make your ideas a reality.