Cookie Policy | CPI

Cookie Policy

Cookies on this website

Use of cookies

In order to collect anonymous data, we may use cookies’ that remain in the cookies file of your browser until they are deleted from your hard drive.

Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small data file which is sent to your browser and stored on your computer’s hard drive, mobile phone or other device. They enable the website to remember” who you, avoiding the need to re-enter your information on return to our website.

Cookies can be removed from your PC using browser settings but there will still be some deterioration in the service you receive (for example, you may receive many pop up boxes containing the same advertisements or you may not be able to access a page you earlier personalised). Generally, we recommend that you set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. These can be found in the advanced preferences.

There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given a website, and improving your overall experience. Others are used to provide you with advertising which is more tailored to your interests, or to measure the number of site visits and the most popular pages users visit.

Session cookies enable provide online information. Without these we would not be able to operate our website. These cookies are allocated to your PC only for the duration of your visit to a website, and these and are strictly necessary cookies. They automatically expire when you close down your browser.

Persistent cookies are those which remain on your PC until you delete them.

Performance cookies are used only to improve our site or measure response rates. All information collected by these cookies is anonymous and does not in any way impact on your privacy.

No cookies on our site are served or used by third parties. We do not use spyware”, that is web bugs or hidden identifiers or other similar devices to gain access to information, store hidden information or to trace activities of users.

How we use cookies

Please be aware that we use cookies on our website. These cookies, listed below, detail why they are used and when they will expire.

Measuring website usage (Google Analytics)

We use Google Analytics to assist in identifying how our website is used by visitors. We do this to make sure it is meeting our customer’s needs and to understand how we can improve our site. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

Google Analytics sets the following cookies.

NameTypical ContentExpires
_​gaUsed to distinguish users.2 years
_​gidUsed to distinguish users.24 hours
_​gatUsed to throttle request rate.1 minute
AMP_TOKENContains a token that can be used to retrieve a Client ID from AMP Client ID service.30 seconds to 1 year
_​gac_​Contains campaign related information for the user.90 days


Measuring website usage (LinkedIn Insight Tag)

We use LinkedIn to assist in identifying how our website is used by visitors from LinkedIn. We do this to track our advertising campaigns and content promoted on LinkedIn. LinkedIn only stores information about LinkedIn members and what pages they visit, how long you are on the site. LinkedIn does not share personal information with us, only aggregated data about the website audience and performance. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

LinkedIn sets the following cookie.

NameTypical ContentExpires
LinkedIn Insights TagThe LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor’s browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events (like page views), and LinkedIn demographic information if there is an active LinkedIn​.com member cookie present. Collected data is encrypted.6 months


Measuring website usage (HubSpot)

We use HubSpot to assist in identifying how our website is used by visitors and to provide relevant content based on their preferences. HubSpot stores information about what pages you visited, how long you are on the site, how you got here and what you click on. HubSpot only stores personal information you have opted to provide CPI including through the various forms contained with the website. HubSpot does not share your personal information with a third party. This information is used to optimise your experience on the website, allow you to make enquiries and to provide you with content we think you will be interested in. For further information on how we store and process your personal data, please read our privacy policy.

HubSpot sets the following cookies.

NameTypical ContentExpires
_​_​hs_​opt_​outThis cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies.2 years
_​_​hs_​do_​not_​trackThis cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymised information to be sent to HubSpot.2 years
_​_​hs_​testcookieThis cookie is used to test whether the visitor has support for cookies enabled.Session cookie
hs_​ab_​testThis cookie is used to consistently serve visitors the same version of an A/B test page that they’ve seen before.Session cookie
_​keyWhen visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login. The cookie name is unique for each password-protected page.
hs-messages-is-open (TTL 30 minutes)This cookie is used on the visitor UI side so HubSpot can determine/​save whether the chat widget is open for future visits. It resets after 30 minutes to re-close the widget after 30 minutes of inactivityResets after 30 minuets
hs-messages-hide-welcome-message (TTL 1 day)When you dismiss the welcome message in your messages tool, a cookie is set to prevent it from appearing again for one day.1 days
_​_​hstcThe main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).2 years
hubspotutkThis cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.2 years
_​_​hsscThis cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the _​_​hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.30 min
_​_​hssrcWhenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.Session cookie
messagesUtkThis cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they’re added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor.


Measuring website usage (Hotjar)

We use Hotjar to better understand our users’ needs and to optimize our website for their best experience.

Hotjar uses cookies to collect data on our users’ behavior, device screen size, device type, browser information, geographic location (country only) and preferred language used to display our website. Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Hotjar sets the following cookies.

NameTypical ContentExpires
_​hjClosedSurveyInvitesHotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.1 year
_​hjDonePollsHotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.1 year
_​hjMinimizedPollsHotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.1 year
_​hjDoneTestersWidgetsHotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.1 year
_​hjMinimizedTestersWidgetsHotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.1 year
_​hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.1 year


We may also use your IP address to help diagnose problems with our server and to administer our website. An IP address is an assigned number, similar to a telephone number, that identifies your computer on a network. Your IP address is also used to gather broad demographic information such as geographic location indicating where website users are browsing from. IP addresses are always anonymised when measuring website usage.

For more information about cookies, including how to set your browser to reject them, please go to www​.allabout​cook​ies​.org. We also recommend that you take the time to read the cookie code’ developed by the International Chamber of Commerce (ICC) for use by website operators to comply with the new rules.