Reports Reports

Pharma 2020: Challenging business models – Which path will you take?

16th July 2015
Bottle carousel

Published in February 2009, this paper discusses the key forces reshaping the pharmaceutical marketplace, including the growing power of healthcare payers, providers and patients, and the changes required to create a marketing and sales model that is fit for the 21st century. These changes will enable the industry to market and sell its products more cost-effectively, to create new opportunities and to generate greater customer loyalty across the healthcare spectrum.

Full Report

Newsletter

Sign up for our newsletter for specialist updates.

Subscribe to Newsletter

Twitter

Photonics companies get help to enter key #lifesciences market with new EU project @photonics21 @EU_H2020 @eprise_eu https://t.co/niqo7RCNCB
- Wednesday Feb 15 - 10:26am

Follow CPI on Twitter