Industry Day 2021 & The AB InBev Digital Packaging Challenge

Event Details

Start Date
Tue, 23 Feb 2021 13:00
End Date
Tue, 23 Feb 2021 16:00
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At the industry day, you will gain access to key decision-makers associated with large-area electronics. You will hear from industry experts on what the market drivers are and how the technology can be used across markets to achieve significant benefits and new business models. You will also have an opportunity to be part of competition pitch sessions which will gain access to leaders in research, technology innovation, and manufacturing who are active today in printed, flexible and large-area electronics.

What to expect on the day

  • Gain access to decision-makers who will highlight key market opportunities for large-area electronics.
  • Learn from the leading companies about the industry challenges the technology is facing.
  • Be part of a free online pitching competition.


Date: Tuesday 23 February 2021, 13:00 — 16:30
Venue: Online

  • Welcome and Introduction – John Cocker, Director of Electronics, CPI
  • Market Overview – Raghu Das, CEO, IDTechEx
  • Flexible Electronics and the Digital Business Models – Sven Strassburg, IBM Watson IoT Architect Lead Europe, IBM
  • AB InBev Competition Pitches
  • PragmatIC Case Study – Alastair Hanlon, Chief Commercial Officer, PragmatIC
  • AB InBev Competition Pitch winner announcement
  • Close and thank you – John Cocker, Director of Electronics, CPI

AB InBev Digital Packaging Challenge

Are you an SME or a Technology Provider? If so, you are invited to participate in AB InBev’s digital packaging challenge, a live pitching session at the CPI Industry Day which encourages SMEs, entrepreneurs, and technology providers to deliver a 10-minute creative solution pitch” which addresses the digital packaging challenge posed by AB InBev.

The challenge set is as follows:

Applying sensors or digital technology to returnable crates. Please click here to view a presentation prepared by AB InBev which describes the crate use case in more detail. This will help you in providing a solution for the AB InBev challenge.

The pitch should consist of one or more of the following topics:

  • Enables crates to be traceable.
  • Enables life cycle assessment of the crates.
  • Provides consumer engagement with the product and one of AB InBev’s beer brands.
  • Provides customisable branding and promotional panels on the crate.
  • Encourages the use of loyalty programs.

The solution needs to provide the consumer with easier access to RGBs (Returnable Glass Bottles) and the ability to return these in an efficient manner, whilst also providing tracking functionality. We are looking for electronics-related solutions. If your solution involves QR Code, please, be sure that it surpasses current state-of-the-art.

For the evaluation criteria, the following topics will be taken into consideration:

  • Both the sustainability impact and benefits of the solution
  • The flexibility of the solution. Is it possible to scale the solution with no geographic limitations?
  • Is the solution customer orientated? Why would the consumer carry out your solution?
  • What benefits does the solution provide in the form of data? How can this data be used to provide benefits for the consumer and other supply chain partners?

The pitching event is taking place at the CPI Industry Day online event on 23rd February 2021. Registration for the event is free. If you wish to provide a pitch to AB InBev, you need to display your intent by completing the submission form, by no later than Thursday 4th February 2021. Apply Here

The winner will have the opportunity to collaborate and nurture your solution with the world’s largest beer company as the ultimate prize, and if you have any questions are would like to send any supporting information please email steven.​bagshaw@​uk-​cpi.​com

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