Graeme Cruickshank

CTIO and General Manager — Formulation

Graeme is CPI’s Chief Technology and Innovation Officer. He is responsible for supporting the development of the Technology and Innovation culture within CPI and ensuring CPI’s innovation capability is integrated into the High Value Manufacturing Catapult offer.

He originally joined CPI as the Director of Formulation in 2015, where he led the establishment and management of CPI’s Formulation capability which enables the UK’s ecosystem of academics, SMEs and large companies to de-risk the development and scale-up to manufacture of their complex, high-value, formulated products.

Graeme joined CPI from Procter and Gamble where he spent 20 years in a range of product design and technology innovation roles across a range of FMCGs (e.g. Fairy Automatic Dishwashing products) and in Corporate R&D developing new product categories e.g. Sleep-care and Water purification. Before leaving Procter and Gamble, Graeme was Global Associate Director for Strategic Alliances where he worked in partnership with appliance manufacturers to ensure domestic appliances and detergents innovated together to ensure consumers got ideal end results, with sustainability built-in by reducing water and energy use. In parallel he also led the Global Methods Team bringing more robust and consumer predictive methods for product evaluation which is key in accelerating innovation, allowing faster decision making.

Graeme’s passion for technical capability development through people saw him lead various community of practice groups to accelerate knowledge transfer and spark idea re-application to add business value. He has a Ph.D. in Preparation, Characterisation and Catalytic Properties of Gallium Loaded Zeolites from the University of Edinburgh.

Graeme Cruickshank
CPI is your innovation partner to make your ideas a reality.